Rethinking Algorithms: Giving Users the Power to Choose

Introduction
Ever opened a social media app just to take a quick break – and suddenly two hours have passed? You laughed, got angry, maybe even felt a lump in your throat. But when you finally close the app, you ask yourself: “Why do I feel empty?”
The answer is not you. It’s the algorithm.

 
How Social Media Algorithms Really Work
Most platforms – whether TikTok, Instagram, or YouTube – have one main goal: maximize your attention.
Their feed algorithms analyze every click, every pause, every reaction. They learn what triggers you emotionally and keeps you watching longer.

It sounds neutral, but it’s highly optimized: content that sparks strong emotions wins. Outrage, anger, fear, and envy often perform better than calm, positive content because they keep you hooked.

 
The Impact on Our Minds
1. Addiction & Dopamine Loops
Each swipe or like gives a tiny dopamine hit – similar to how slot machines work. Our brain gets used to it and craves more, making social media hard to control.

2. Emotional Polarization
Extreme opinions and conflict-driven content get pushed to the top, leading to more emotional tension and even social division.

3. Filter Bubbles
Algorithms often show more of what you already believe or what upsets you, while alternative perspectives fade into the background.

4. The Empty Feeling
After hours of scrolling, many people feel drained, irritated, or dissatisfied with themselves. Social media becomes more stressful than uplifting.

 
Our Vision: User-Controlled Algorithms
At V., we believe social media can be different. We are currently developing a new approach where you decide how your feed algorithm works. Instead of one hidden system optimizing only for your attention, you choose from three feed modes:

1. V. Mode – Positive Feed
Focuses on joy, compassion, adventure, and inspiring content (like animals and travel). The goal: to make you feel better during and after using the app.

2. Explore Mode – Neutral & Interest-Based
A balanced, topic-focused feed designed for learning, hobbies, and curiosity – without emotional manipulation.

3. Hype Mode – Viral & Trend-Driven
For those who want the classic high-intensity social media experience, with fast trends and viral content.

 
Still in Development – With a Clear Goal
We’re still building these algorithms, but our mission is clear: shift control from platforms to people. Social media doesn’t have to feel manipulative. It can be inspiring, connecting, and even good for your mental health – if you can choose how it works.

 
Conclusion
Algorithms aren’t evil – they’re just tools. The real question is: who decides what they optimize for?
Today’s algorithms optimize for platform profit. We want to optimize for you. With V., you’ll be able to choose how your algorithm works – and how you want to feel.